We all know that embedding a Business Continuity process within an organisation creates a higher level of Resilience. Instinctively a higher level of Resilience is a good thing – but at what cost?
In most cases Boards are signing off (or not signing off) Business Continuity Costs whereas I believe they should be signing off on a Business Continuity Investment. The reason I say investment is that a well designed Business Continuity program, can and should deliver measurable positive returns. It can be so much more than “just another layer of insurance”.
Here are our Top 3 Business Benefits:
Win More Business
Credibility is an essential factor in winning new business, how do you demonstrate that your business will be available to deliver against its contractual commitments? One way to demonstrate that your business is well managed and Resilient is to embed Business Continuity and Risk Management and then shout about it in your Sales and Marketing activities.
Embedding a living breathing Business Continuity program within your organisation will identify opportunities for process improvement that have perhaps never been thought of or seen through to completion.
When Business Interruption occurs, organisations with a well structured Business Continuity capability experience a lower level of disturbance to their Revenue, Profit and Reputation.
By keeping track of the benefits accrued from your Business Continuity program (as well as the costs) Boards will see investment in this essential business process in a completely new (and hopefully more positive) light.
Organisations that cannot demonstrate positive ROI from their Business Continuity program are often Spending too Much, Over Mitigating Risk or have a Badly Designed Solution. Then of course there are the companies that know they should have Business Continuity in place who have not yet got round to it or are stuck in the mud due to lack of resource and attention!
If you would like to discuss achieving positive ROI from your Business Continuity program, or any other aspect of outsourced Business Continuity, please give me a call on +44(0)7463 629132 or email email@example.com